There has been a consumer revolution in the last decade, along the lines of what happened in the fifties during the “Mad Men” hey-day, but not all is good when there is so much consumer choice. Nothing exemplifies this better than how consumption of media has shifted from the traditional pull model to the socialized push model of Facebook and Twitter.

Some of these changes have happened even within this decade, so rapid has been the evolution of the consumer Internet in the last few years. One example of how the pull model was supported by what is now the “old” technology is RSS, and the story of how it has been supplanted by social media.

Read More →